Make Up For Ever HD Casting Web Series
MAKE UP FOR EVER presents Casting HD in partnership with Casting.fr and Fashion TV
In 2011, Make Up For Ever made a splash by launching its first advertising campaign without photo retouching: a first in the cosmetics industry.
For 2012, MAKE UP FOR EVER aims to go one step further by keeping their concept of non-retouched photos and using an unknown face instead of a professional model.
That's why MAKE UP FOR EVER called for applications in September. 7,000 women signed up, hoping to become the new Make Up For Ever face of the HD 2012 range.
Viral communication was generated by the candidates themselves, as they had to be elected by netizens.
The public elected their ten favorite candidates online.
Ten other candidates were named by a jury presided over by Dany Sanz and composed of members of MAKE UP FOR EVER, Soledad Franco from Casting.fr and FashionTV's own Anna Neneman.
To keep you informed of every step of the casting, MAKE UP FOR EVER and FashionTV will show a new episode Every Wednesday starting December 14!
The first jury, presided over by Dany Sanz (with members of Make Up For Ever, Casting.fr and Fashion TV), met in the brand's historic boutique on the Rue de la Boétie.
On the program: discovery of the 10 candidates elected by websurfers and selection of 10 more candidates to complete the panel of 20 finalists for the HD Casting.
Choosing 10 candidates out of 7,000 is not exactly an easy task!
So don't miss THE beauty web series of the end of the year, which will add a warm and lovely touch to the next seven weeks!
