An Indonesian In London: Rinda Salmun
Time to take off your hats to one of Indonesia’s most promising, young, and talented fashion newcomers who is currently in London working and building an international reputation for herself.
Her name is Rinda Salmun, a 26-year-old graduate of fine arts from the Bandung Institute of Technology who chose to further her studies in London and complete a Masters at the Ravensbourne College of Design & Communication.
For her graduate collection, Salmun designed a clothing and accessories line called ‘Neo Nirvana,’ which was inspired by the world of ‘Wayang’ (Indonesian shadow puppets) and medieval knights.The concept video for Salmun’s graduate collection ‘Neo Nirvana’
The collection of sharp silhouettes, monochromatic tones, and theatrical folds quickly caught the attention of some of the world’s leading fashion houses. And saw her put forward for nomination at the RG Designer Award 2010 for cutting edge design in association with Not Just A Label. The five competing nominees showed their collections to a Viennese audience.
“It is about seeing tradition and making it modern as well as having contrasting elements together. The philosophy of the Indonesian Shadow Puppet mythology is about being balanced in life and the contrasting elements that surround human life; good or evil, life or death, heaven or hell, strong and weak. That’s why the colour I’ve used consists of only black and white,” she commented for Not Just A Label.
Meanwhile Salmun’s time in the UK has been spent completing a series of internships with world-class designers: She was Giorgio Armani’s fashion PR, one of four production assistants for Natascha Stolle, and has worked for British fashion designer Giles Deacon, whilst trying to pursue a career in the industry as a fashion designer.
Her ‘Neo Nirvana’ line can also be seen worn by British singer Jamelia on her 2010 album cover as chosen by her stylist who also styles for Beyonce and Rihanna. British X-Factor idol Joelle Moses has also used her designs for her stage performances and video clips.
Watch this space for the creative future of Indonesian fashion as it continues to influence top names in the international fashion arena.