FashionTV takes you backstage at L’Oreal Paris’ “Ever Sleek” advertising campaign, featuring pop singer/actress Jennifer Lopez.

The star has been working with L’Oreal since 1999, and is seen posing in several sexy black dresses, as well as a black strapless leather jumpsuit.

J.Lo looks fresh, energized and bootylicious (as always!) while posing for the camera and speaking about the new campaign. “Ever Sleek, ever smooth, ever beautiful” are some of the lines and concepts for the campaign. Lopez describes the campaign as being about “A modern woman and all the things that we have to deal with [while] still being able to stay sleek and smooth.”

The superstar explains that using great products is how she maintains her amazing hair. She goes on to comment on L’Oreal’s iconic slogan, “Because you’re worth it,” by stating that “We are worth it.”