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Bikinis, Beauty, & Blowout Fashion: It’s Rio Fashion Week!

Posted on 12th April 2013 | Rio Fashion Week Spring 2014
Photo: FFW (facebook)Photo: FFW (facebook)

FashionTV are heading to the sexiest city in the world for Rio Fashion Week, Spring 2014 edition, where the sartorial home of Victoria’s Secret models, barely-there bikinis, and Havaianas show the fashion industry just what talent its designers are made of.

While Sao Paulo Fashion Week is where the more established Brazilian designers tend to show, Rio de Janeiro provides a platform for the up-and-coming hipster brands that represent the lifestyle, urban trends, and colorful culture of a South American nation.

And on Monday, Rio Fashion Week will open its doors to the worlds hottest models, designers, and fashion crowds for five days of sartorial celebrations, with over 20 designers presenting their newest collections for the Spring 2014 season. Join FashionTV on Facebook and Twitter as we bring you all backstage and front-row happenings live!

This April sees debut line-ups from chic and colorful brand Maria Filo, designed by Roberto Ribeiro, and internationally celebrated brand Iodice, by Valdemar Iodice; both of which have migrated over from the Sao Paulo catwalks to Rio this year.

Meanwhile, we can expect to see some statement collections from newly showcased fashion line Coca-Cola Clothing that debuted on the Rio catwalks for the Spring 2013 season, as well as some trend-setting designs from print maven, Alexandre Herchochvich, who has helped to change the way the world views Brazilian fashion and style.

But Rio is not just any fashion week! The event will be hosted at an exquisite Marina da Gloria venue, which is washed by the waters of Guanabara Bay and looks out to the oceanic mountains and Brazilian coastline. And we’ve got to tell you... it’s quite the beauty spot!

Then from one subject of beauty to another: the models. We all know that Brazil boasts the world’s most beautiful, successful, and highest-earning models in the world, but what of the transgender phenomenon happening on the runways?

In the last few years, Rio has been paving the way for the use of transgender models on the catwalk, with Lea T, among its most notorious. In Brazil, the fashion industry is embracing the transgender models more and more, and is arguably one step ahead of the rest in the future of fashion models.

So, what surprises can we expect to see from the local designers? Will we see supermodels Alessandra Ambrosio and Izabel Goulart on stage?  Who will be the most innovative designer this season? Will we find our inspirations for next year’s swimwear looks? FashionTV will be there to bring you the hottest celebrities, magnificent fashion shows, and backstage looks straight from Rio Fashion Week Spring 2014.

And as the “City of God” gears up to host the 2014 World Cup and 2016 Olympics, for now, we will settle with the fashion carnival taking place in the city that seems to have it all: Rio de Janeiro. Stay tuned!


Which Brazilian model would you like to see on the Rio catwalks

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