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David Beckham’s new H&M ad campaign called “offensive”, do you agree?
H&M is known for its many collaborations with top brands and for merging with prominent designers in order to create high-end designs for its retail shops.
At the beginning of 2012, H&M introduced a new and very curious line to its stores – lingerie by David Beckham.
The ad campaign for the collaboration is centered on Beckham’s tattooed and fit body; however, the concern that arose was that the campaign was too risqué. In the ad, Beckham appears wearing nothing but a tight fitting pair of briefs, leaving little to the imagination about what’s underneath.
While many women found this campaign artistic and very sexy, many others found the ads frustrating and inappropriate. The UK’s Advertising Standards Authority received three complaints claiming that the campaign was “offensive;” with one of the complaints centering on the argument that the campaign was unsuitable for children to see.
According to Vogue UK, the UK’s Advertising Standards Authority has decided to reject the complaints, stating, “While we acknowledged that some viewers might consider the images distasteful, we concluded the ad was unlikely to cause serious or widespread offense.”
Beckham, a player for LA Galaxy, is the second highest paid footballer in the world, directly following Leo Messi for Barcelona. This past January was when Beckham posed for the controversial H&M campaign, and now, you can ask yourselves whether looking at his half-naked body makes you uncomfortable or simply makes you want to see him play in other positions as well. As for us, we already KNOW the answer…
