Kate Moss – The Early Years
Rising Star Kate Moss Transforms The Future of Modeling
Her campaigns were breathtaking, her heroin chic look put many on permanent diets, and for her first Calvin Klein campaign she received over one million dollars. FashionTV takes you back in time to the early years of Kate Moss’ very successful modeling career.
The waif-like Calvin Klein star born in London never really dreamt about becoming a supermodel. Moss didn’t quite excel in school but rather found her passion in athletics. At the age of 14 Moss was coming back from her vacation in the Bahamas and while waiting for her flight back to the UK, Sarah Doukas, founder of Storm Model Management, saw her and knew immediately – Moss would be her rising star.
In 1990, two years after she was discovered, Moss was photographed for the cover of the British magazine The Face. On the set of the black and white photoshoot no one would have known that the young Moss was about to transform the future of modeling. Unlike Cindy Crawford, Claudia Schiffer, Naomi Campbell and other famous supermodels, Moss had a very thin figure and wasn’t as tall as her irresistible colleagues. The cover photo was a success and at the same time evoked a lot of public opinion concerning her weight.
In 1992 Moss’ next campaign for a Calvin Klein underwear ad further emphasized her ultra-thin look. This first Calvin Klein campaign was worth approximately 1.2 million dollars for the young model. She was photographed alongside Mark Wahlberg in a series of provocative ads that could be considered one of Klein’s most successful campaigns to date. Though on camera they looked like a sexy couple, Marki Mark was caught saying that when wearing only underwear, Moss looks a lot like a boy. Klein later exposed in an interview to Telegraph UK that working with Moss in that campaign wasn’t a walk in the park. "It didn't go too well. She didn't like [Wahlberg] at all. He was a pleasure. I have worked with so many women, great ones, and Kate was always difficult."
Difficult or not, the Klein and Moss partnership didn’t stop at the underwear campaign; Moss later posed nude for Klein’s Obsession fragrance ad campaign. After this campaign, Moss’ skinny look became more controversial than ever. Even then United States President Bill Clinton expressed his concern for the heroin chic trend and its dangerous consequences. Moss avoided taking part in this public debate and in 1993 said during an interview for People Magazine, “I never weighed myself.”
During the 90s Moss’ waif look and blank gaze became a hot fashion trend. Moss became the star of many notable fashion campaigns. She collaborated with top designers Dolce & Gabbana, Versace, Gucci, Dior, Louis Vuitton, Missoni, Burberry, and Fendi among others. Moss became the face of Chanel’s perfume “Coco Mademoiselle” and was photographed for Yves Saint Laurent's perfume 'Opium.’
Along the years Moss’ name was included on many desirable lists. The American Vogue presented Moss as one of the modern muses on its 1999 Millennium cover; Maxim magazine ranked her as the ninth sexiest woman on the "50 Sexiest Women of 1999” list; Kate Moss won NME’s sexiest women award in 2007. In 2007 her fortune was estimated to 45 million Pounds. That same year Forbes magazine announced Moss second place in the list World's 15 top-earning models. Today Moss charges at least $10,000 for one photoshoot. Not bad for a 38-year-old.
Almost 20 years have gone by since Moss’ first Calvin Klein campaign and since those early days she has appeared on the covers of hundreds of international fashion magazines -- and even got naked for Mario Sorrenti’s photoshoot for the 2012 Pirelli calendar. Moss has managed to keep her name on the list of the most successful, famous and richest supermodels.