Missoni Loves Havaianas and So Do We!
This summer, Missoni and Havaianas are going to rock the beaches with a new capsule collection of amazing thong sandals. Ashlee Simpson is already a fan. Are you?
What happens when you take an Italian brand that specializes in printed knitwear and mix it with Brazilian thong sandals? The answer: a brilliant and magnificent high-end capsule collection which implements the Brazilian spirit along with top fashion design.
"Missoni Loves Havaianas” is a new limited edition of the popular sandals designed by the great Italian fashion house. The printed flip flops are composed of leftover pieces from the brand's other designs. All those leftovers are put together to create colorful zig-zag prints. As for the straps, they are available in purple or black.
The limited edition sandals were launched on June 7th in Beverly Hills. Celebrities and stars arrived to the event all clad in the new designs and looking super hip. 27 year-old entertainer, Ashlee Simpson, hosted the event and was thrilled to be wearing her new Havaianas. On her Twitter account Simpson wrote: “so excited to celebrate the 2012 launch of Missoni Loves @ Havaianas!”
This is not the first Time Missoni collaborates with mass market brands. Last year the Italian fashion house created a 400 piece range of fashion items sold under 50$ at the US retailer Target. The capsule collection was sold out almost instantly. Our guess is that the new Havaianas collection will definitely create the same amount of buzz. After all, it’s not everyday that you can purchase a Missoni design for only 90 Euros.
We will be able to see the gorgeous flip flops soon, come June. It will be great to have a hint of Missoni style while you are heading to the beach this summer. Don’t you think?
"Missoni Loves Havaianas” will be available from mid June in selected retailer shops.