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Natalia Vodianova fronts Stella McCartney for the Third Time

Posted on 8th August 2012 | Designers

Top designer Stella McCartney chose top model Natalia Vodianova to lead the brand's Fall ad campaign. This is the third time in a row that Vodianova runs as the face of McCartney's label.

Top British designer, Stella McCartney, is currently at the forefront of the fashion industry. Her uniform designs for the London Olympic British team make almost every competition as fashionable as ever. Although the Olympics are merely halfway through, McCartney has already moved on to her next fashion project – promoting all of her 2012 collection.

For the third time in a row, McCartney chose Russian top model Natalia Vodianova to lead the campaign. Maybe it's the Olympic spirit or just a coincidence, but in the new campaign Vodianova poses in a variety of sporty positions. For example, in one of the shots the model kicks up her heels, presenting a tweed paneled mini-dress. In another shot, Vodianova presents high-waisted fuchsia pants and a magnificent, uniquely designed tweed jacket. Fashion photographers Mert Alas and Marcus Piggott shot this gorgeous campaign in London, and it will be advertised on billboards in the upcoming season.

“[We tried] to create a striking, memorable image that will leap off the page and capture the energy of the collection and Natalia’s personality”, said McCartney to Women’s Wear Daily. The successful British designer also added that she was using a sense of humor in the current campaign.

Another new aspect of this upcoming campaign is that the designer is expanding her advertising areas. Unlike previous seasons, this campaign is also going to be published in Spain, China and Russia (mainly in popular fashion magazines, such as Vogue Russia, Elle Russia and the Russian Harper's Bazaar). In the USA we will be able to see McCartney and Vodianova's recent collaboration in September.

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