Rihanna- The New Face of Barbados
While other fashion icons sign contracts with top brands and innovative labels, Rihanna has decided to use her ad campaign promotion prowess to promote her native country - Barbados. Coming September to a billboard near you...
Not long ago, top model Bar Refaeli promoted Israel with a high profile ad campaign. The sexy model posed against some of her native country's most popular and holy sites and the result was a lot of buzz about the Mediterranean country. Whether Refaeli was the inspiration or not, now another world fashion icon has decided to promote her home country. This time it's pop singer and songwriter, Rihanna promoting Barbados.
The contract was signed about a year ago between the pop star and her country’s Tourism Authority. The three year deal includes promoting the small exotic island country as a tourist destination. From next month we will all be able to stare at Rihanna riding a horse and posing against some of the most virgin beaches Barbados has to offer.
Her role as the new ambassador of Barbados comes only a short time after Rihanna lost her contract with Nivea. The giant cosmetics company claimed the pop star looked too sexy on billboards, and that the ad does not adhere to the company's purpose. Well, now the new face of Barbados can pose in sexy bikinis and tiny outfits on the exotic beaches as much as she likes. After all, this is going to make Barbados one of the hottest destination attractions for tourists from all around the world.
Adrian Elcock, Chairman of the Barbados Tourism Authority said that Rihanna happily agreed to support her country on this ad campaign. The campaign is going to be launched next month, and will be spread across the new media, social media and on many subways and billboards. According to Elcock, September is the perfect time for launching the campaign, hence the winter season in Barbados has lots of attractions on and off the beaches. If you ask Rihanna, this is where you wanna spend your winter vacation!