World’s Top Designers Recruit for Obama
The campaign to re-elect President Obama has begun. Marc Jacobs, Derek Lam, Diane von Furstenberg and Beyonce are just a few of fashion’s biggest leaders who have designed low-cost items that will be offered as fundraising during a PR campaign.
Legendary designers, celebrities and Fashionistas are putting their best foot forward to assist President Barack Obama's re-election. As part of the new campaign, 27 designers and celebrities were asked to design low-cost fashion items, including both clothing and accessories. Not only will these items help in fundraising, they will also play a crucial part in the PR battle.
The designed items will be exposed on a high-profile fundraising event that will be held in Chicago next month. During the event, the new pop-up shop for Runway to Win will be revealed.
Among the newly designed items – a T-shirt by Marc Jacobs with the slogan “I Vote Obama” along with the designer's signature. Beyonce and Tina Knowles have also chosen to design a printed baby-sized T-shirt with both the President’s name and campaign logo engraved.
Designers Diane von Furstenberg and Derek Lam have chosen to design chic bags for the campaign. Lam designed a printed bag with the slogan “Obama 2012”. Von Furstenberg has created two bags – one of which is entirely red with the words “Obama 2012” and hearts on opposite sides. The second bag has a more patriotic look, as the designer used the American flag as the background. Along the red stripes is written “Obama 12”, and instead of the classic 50 stars, von Furstenberg uniquely created 50 heart shapes.
The high-fashion event will be hosted by Vogue editor, Anna Wintour, who is a world-renowned icon herself. Supermodels Iman and Chanel Iman are also among the glamorous hosts of the evening. Whether Barack Obama will be re-elected or not, this is truly a one-of-a-kind campaign the world is waiting to see!