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Founded: 1909
Country: France
Brand Name: Chanel
Labels: Chanel; Chanel Haute Couture
Other Product Lines: Beauty, Eyewear, Fragrances, Handbags, Shoes


Trendsetter Gabrielle “Coco” Chanel started Chanel as a boutique hat shop in Paris in 1910. Today, it is one of the best known and most wanted brands. Classic Chanel couture includes pearl-embellished dresses from the ’20s, the “Little Black Dress,” and a tweed two- or three-piece suit. In 1921, she introduced perfume Chanel No.5 to the world, which became one of the best-selling fragrances of all time. Chain-linked belts and quilted leather bags are also statement Chanel pieces. After Chanel’s passing, Karl Lagerfeld joined Chanel as head designer and creative director in 1983.

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Top Facts:

  • Chanel No. 5 was one of the first perfumes ever to mix natural and artificial essences.
  • Signature Chanel designs include quilted bags, pearls, gold chains and buttons, the camellia motif, two-tone shoes, a black bow, and the Chanel No. 5 perfume bottle.
  • In 1931 Chanel introduced unisex trousers for women.
  • Karl Lagerfeld designed Drew Barrymore’s Chanel wedding dress.
  • Coco Chanel died in 1971 at the Ritz Hotel in Paris at the age of 88.


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