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Fendi

Fendi

Profile

Founded: 1925
Country: Italy
Brand Name: Fendi
Labels: Fendi
Other Product Lines: Beauty, Eyewear, Fragrances, Home, Handbags, Shoes

Overview

Fendi originally started as a leather goods and fur business by young entrepreneur Adele Casagrande in Rome, 1918. After marrying husband Edoardo Fendi, the luxury fashion duo established Fendi fashion house and later passed on the business to their five daughters who hired Karl Lagerfeld as creative director in 1965. Famous for their interlocking double ‘F’ logo, the “Baguette” bag, and extravagant high-end creations like 24-carrott gold skins, Fendi continues to court the luxury market.

Fendi Videos

Brand FactsDesigner Facts

Top Facts:

  • Lagerfeld launched the fashion house’s ready-to-wear line in 1977.
  • In 1999 LVMH and Prada bought a 51 per cent stake in Fendi.
  • Fendi held the first ever runway show to be staged at the Great Wall of China in 2007.
  • Fendi “Baguette” bag celebrates 15 years of gracing arms this year (2012).
  • Kanye West had the Fendi logo shaved into his hair.