Brand Name: Fendi
Other Product Lines: Beauty, Eyewear, Fragrances, Home, Handbags, Shoes
Fendi originally started as a leather goods and fur business by young entrepreneur Adele Casagrande in Rome, 1918. After marrying husband Edoardo Fendi, the luxury fashion duo established Fendi fashion house and later passed on the business to their five daughters who hired Karl Lagerfeld as creative director in 1965. Famous for their interlocking double ‘F’ logo, the “Baguette” bag, and extravagant high-end creations like 24-carrott gold skins, Fendi continues to court the luxury market.