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Franco Moschino

Franco Moschino


Birth date: February 27, 1950
Country: Italy
Brand Name: Moschino
Labels: Moschino; Moschino Couture!; Cheap and Chic by Moschino; Moschino Uomo; Moschino Jeans
Other Product Lines: Shoes, Lingerie, Fragrances, Accessories, Jewellery, Eyewear, Cosmetics


Franco Moschino wanted to be a professional painter. To finance his studies, he worked as a fashion illustrator and was eventually convinced that his future lay in fabrics and tailoring rather than in canvas and painting. Moschino became an illustrator for Gianni Versace, and founded his own company in 1983. At the beginning, Moschino focused only on designing jeans and casual wear, but it’s popularity lead to the label being expanded and today stands as one of Italy's leading fashion houses.

Franco Moschino Videos

Franco Moschino selected photos

Designer Facts

Top Facts:

  • Moschino was dubbed as the Italian Jean Paul Gaultier, mainly for his innovative and unique designs.
  • Moschino designed outfits for Kylie Minogue's “Showgirl – The Greatest Hits Tour” (2005) and Madonna's “Sticky & Sweet Tour” (2008).
  • In 2006, Moschino designed the outfits for the opening ceremony of the Olympic Winter Games.
  • Since Moschino's death in 1994, his assistant Rosella Jardini was appointed as creative director of the brand.
  • In 2009, Moschino opened “Maison Moschino,” -- the brand's first concept hotel in Milan.
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