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Gucci

Gucci

Profile

Founded: 1921
Country: Italy
Brand Name: Gucci
Labels: Gucci
Other Product Lines: Eyewear, Handbags, Luggage, Watches, Jewelry, Shoes, Leather Goods

Overview

Guccio Gucci founded The House of Gucci in 1921. It was a family-owned business that specialized in selling leather goods to horsemen. Over the years, Gucci built a reputation for its excellent quality, hiring only the best craftsmen to work in its atelier. In 1951 the first Gucci store was opened in Milan. In 1953, Guccio Gucci died, and the business was passed on to his four sons who opened the first overseas Gucci store in Manhattan the same year. In the ’60s Gucci introduced their timeless designs: lush butterfly and floral patterns, the original Gucci loafer, and the double-G logo for buckles and other accessories. Frida Giannini is the current creative director of the entire Gucci brand.

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Brand FactsDesigner Facts

Top Facts:

  • In 1998, Gucci set a Guinness World Record by creating the world's most expensive pair of jeans priced at $3,134 USD, in the Milan flagship store.
  • Gucci's line for children was launched in 2010.
  • In 2011, Gucci and Fiat unveiled the special edition collaboration -- 500 by Gucci.
  • Today, Gucci stands as the highest selling Italian brand.
  • Following a series of legal and family disputes, the company was sold to the multinational Investcorp in 1993.
  • In 2005, Frida Giannini was appointed as creative director for women's ready-to-wear and accessories lines. In 2006, she became the creative director of the entire fashion house.
  • Gucci operates around 278 stores around the world.