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Helmut Lang

Helmut Lang


Founded: 1986
Country: Austria
Brand Name: Helmut Lang
Labels: Helmut Lang
Other Product Lines: Denim, Accessories, Underwear, Fragrances, Footwear


Helmut Lang never received a formal fashion education, yet he is living proof that natural talent can triumph over years of studying. At the age of 23, Lang opened his first boutique store in Vienna, which became very popular amongst the Austrian elite fashion crowd. In 1986, he was offered the chance to present some of his works in Paris, which raised his profile to an international crowd. Lang's pinnacle successes came in the late-’80s and early-’90s. At that time, his use of high-tech fabrics and super-elegant silhouettes became hot trends that Lang knew how to translate through his magnificent designs. In 2005, Lang quit the fashion business but his brand is still active and can be found in various retail stores around the world.

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Top Facts:

  • Helmut Lang's designs were compared more than once to Japanese fashion designer, Yohji Yamamoto's, fashion creations.
  • Until 1998, Lang presented his new collections at Paris Fashion Week. He later decided to showcase his works in New York, but in 2002 returned to unveil his distinguishing collections in the “City of Light.”
  • In 1998, Lang changed his mind three days before exposing his new collection in the form of a regular runway show, to a live internet broadcast.
  • In 2005, Lang decided to discontinue his fragrance line following the success of three triumphant scents.
  • Lang is no longer involved in the fashion business in any way.
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