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Max Mara

Max Mara

Profile

Founded: 1951
Country: Italy
Brand Name: MaxMara
Labels: MaxMara; Sportmax
Other Product Lines: Eyewear, Fragrances, Handbags, Shoes

Overview

Achille Maramotti had begun designing couture fashion garments since 1947. In 1951, he officially established the House of MaxMara. He was one of the first businessmen in fashion industry to understand that the future of fashion lay in the mass production of good quality, designer clothes. He also emphasized the MaxMara brand over the names of individual designers who were a part of his empire. Great names like Karl Lagerfeld and Dolce & Gabbana used to work for the Italian fashion house, but only under the brand's name. Today, MaxMara stands as a fashion empire that owns 35 labels, among them Sportmax, Max & Co, and iBlues.

Max Mara Videos

Brand FactsDesigner Facts

Top Facts:

  • The brand's name is a combination of two elements: “Mara” came from Maramotti's surname and “Max” refers to a stylish local character he once knew.
  • To date, the MaxMara empire continues to be kept within the Maramotti family.
  • MaxMara's newest brand – Marina Rinaldi – was established in 1980 and named after Maramotti's great grandmother.
  • Maramotti passed away in 2005 – Forbes listed him as one of the world’s richest men that same year.
  • By 2008, MaxMara owned 2,254 stores in more than 90 countries around the globe.
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