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Rochas

Profile

Founded: 1925
Country: France
Brand Name: Rochas
Labels: Rochas
Other Product Lines: Cosmetics, Fragrances

Overview

Marcel Rochas, founder of the legendary fashion house Rochas, is a true lover of the female form and managed to create designs that changed the way people thought about fashion. Over the years, Rochas status in high end fashion slightly faded, but recent years have seen its revival. In 2008, Marco Zanini, former assistant at Dolce & Gabbana, and Donatella Versace's right arm, was appointed as Rochas' new artistic director. Zanini's ambition is to bring Rochas back to the fore of high fashion, and present exciting and unpredictable fashion collections each season. So far, his plan has seen great successes.