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Sass & Bide

Sass & Bide

Profile

Founded: 1999
Country: Australia
Brand Name: Sass & Bide
Labels: Sass & Bide; S&B; Sass & Bide Denim
Other Product Lines: Eyewear, Jeans

Overview

Heidi Middleton and Sarah-Jane Clarke first met in 1992 as students, but each of them had chosen a different path. In the late-1990s, the Australian duo rekindled their friendship and began working together, leading them to establish one of the most stylish denim label’s in the world – Sass & Bide. The friends started out by designing and selling customized jeans on London's Portobello Road Market; purchasing jeans from retail outlet stores and giving them their own personal and stylish touch. During the Noughties, Sass & Bide began showcasing their collections on the fashion week catwalks, to include London, Australia and New York.

Sass & Bide Videos

Brand FactsDesigner Facts

Top Facts:

  • Middleton and Clarke share a mutual love for vintage clothing.
  • Sass & Bide gained lots of popularity after “Sex and the City” leading character, Carrie Bradshaw, became one of their fans.
  • Once the label was exposed on the successful TV series, Sass & Bide grew significantly and became an internationally respected label.
  • In recent years, top celebrities such as Madonna and Beyonce have been spotted wearing designs made by the Australian duo.
  • In 2003, Middleton and Clarke sold 50 per cent of Sass & Bide, but retained design control over the label.
  • In 2006, the designers made it onto the BRW Young Rich List.