Rocking the Runway
Before becoming a model, Alexa Chung was a TV persona. She starred in TV commercials for brands like Fanta, Urban Outfitters, Tampax, Sony Ericsson and more. Only in 2008 did she launch her professional modeling career and was fortunate to walk the Vivienne Westwood Red Label Spring 2009 fashion show. She also presented during the Stella McCartney fashion show.
As a successful model, Alexa Chung was chosen for several fashionable ad campaigns along the years. She became the face of DKNY Jeans (2009), the face of Lacoste and then Pepe Jeans (2010). Nowadays, she features as the face of Lacoste's “Joy of Pink” fragrance and Superga's Italian sneakers.
Off the Runways
Alexa Chung focuses on her TV career these days. She hosts the “24 hour catwalk” show, and before, hosted the “It's on with Alexa Chung” show on MTV. Now and then we can still see a glimpses of her on the catwalks, but TV is Chung's main business project at the moment.