During the 90s, Moss’ waif look and blank gaze became a hot fashion trend. Moss became the star of many notable fashion runway shows. She collaborated with top designers Dolce & Gabbana, Versace, Gucci, Dior, Louis Vuitton, Missoni, Burberry, and Fendi among others.
In 1992, Moss posed for her most famous ad campaign. It was the Calvin Klein underwear ad that emphasized her ultra-thin look and made everyone talk about the young British model. This first Calvin Klein campaign was worth approximately 1.2 million dollars. She was photographed alongside Mark Wahlberg in a series of provocative ads that could be considered one of Klein’s most successful campaigns to date.
The Klein and Moss partnership didn’t end during the underwear campaign; In 1993, Moss posed nude for Klein’s Obsession fragrance ad campaign. After this campaign, Moss’ skinny figure became more controversial than ever.
Along her international modeling career Moss became the face of Prada (1998), Chanel’s perfume “Coco Mademoiselle” and was photographed for Yves Saint Laurent's perfume 'Opium' (2004), Agent Provocateur (2006), Donna Karan (2008), Yves Saint Laurent (2008) and was also photographed for dozens ad campaigns for top brands.
Twenty years have gone by since Moss’ first Calvin Klein campaign and since those days she has appeared on the covers of hundreds of international fashion magazines and even posed naked for the 2012 Pirelli calendar. Moss has managed to keep her name on the list of the most successful, famous and richest supermodels. She also enjoys spending time with her daughter, Lila Grace, and dreams about her own fashion label.
