First Fashionable Steps on the Runway
After Liu’s success in 2007, she received an invitation to Paris in order to sign with the distinguished modeling agency, Marilyn. Once Liu signed to the agency, fashion shows and editorials became an everyday routine. In the spring of 2009, Liu Wen headlined seven major shows, including Alexander Wang, Benetton, and DKNY Jeans. She also starred in several popular campaigns and appeared in editorials for Marie Claire, Harper’s Bazaar, W, and even Vogue.
However, it wasn’t until she became the first ever, Chinese Victoria’s Secret’s Angel, that Liu herself realized what a success she had suddenly become. When she was asked to walk the legendary Victoria’s Secret runway, Liu Wen was quite shocked and surprised, because she always thought that the VS Angel’s had to “have big boobs!”
Popular Ad Campaigns
Back in 2009, Liu Wen was chosen to appear in campaigns for Dolce & Gabbana, Calvin Klein, and Alexander Wang. However, in 2010, her biggest break yet arrived when she was chosen to be the face of popular cosmetics label, Estee Lauder, alongside Consatnce Jablonski. In an interview for Time Magazine, Liu Wen expressed that as a young girl, she used to swoon over the Estee Lauder ad campaigns while riding the subway in Beijing. Now, Liu has the honor and pleasure of being the first Asian model to grace the Estee Lauder ads as the face of the company; and she can definitely say she is living her wildest dreams.
Liu Wen has come a long way since she began modeling. Dominating the runway in the Spring and Fall 2012 Fashion Weeks, considered the darling of high fashion designers all over the world, owning one of the most unique looks of model’s today, liu Wen has a glamorous future ahead of her and is here to stay.