3D Sportmax Runway and Behind the Scenes | Milan Fashion Week Fall/Winter 2012-13

MILAN - FashionTV 3D goes backstage to the Sportmax Fall/Winter 2012-13 fashion show during Milan Fashion Week, where hundreds of guests gathered outside the venue, anticipating the show. Inspiration came from martial arts for the Fall with quilted coats, round shapes and turtleneck sweaters. We caught up with designer, Grazia Malagoli as she told us, "We'll see a collection with a very feminine touch. We started off from the concept of 'armour' interpreted through a very luxurious way, especially focusing on the idea of decorating a body." The Italian sportswear brand delivered plenty of masculine cuts popped collars and fur lapels, yet at the same time, curvy dresses reminded everyone of the feminine elegance in the collection. Backstage, models were being done up in hair and makeup where strong brows made to look very dark, bold red lipstick and urban sporty updos were the looks for the evening. Top model, Jourdan Dunn spoke with us backstage, "I really love the brand, the collection today is really nice!", she says. The edgy and urban look meshed perfectly with the sexy hip hop playlist in the background.
Appearances: Grazia Malagoli, Charlotte Tilbury, Paul Hanlon, Jourdan Dunn, Chloe Grace Moretz, Ruby Aldridge, Bette Franke, Kate King, Maria Bradley, Nadja Bender, Liu Wen, Aymeline Valade, Sara Blomqvist, Mirte Maas, Karlina Caune, Ginta Lapina