Behind the Scenes at the Faconnable Fall/Winter 2012-13 Campaign Shoot

NICE - Faconnable is a French high-end brand that specializes in tailored men's and women's clothes. The company started as a custom tailor shop in 1950 in Nice and grew to become the big brand it is today. In 1973, it opened boutiques in Monte Carlo, Cannes, Saint-Tropez, Lyon, and Marseilles. In 1984, it opened a boutique in Paris. In Nice, on the coast of France, FashionTV has a behind-the-scenes look at the Faconnable campaign for Fall/Winter 2012-2013. "It portrays the lifestyle of our great company...the Mediterranean..." says CEO Moustapha El Solh. A male model rides a motorcycle along the French Riviera. Other parts of the shoot takes place in a medieval village along the Cote d'Azur, where a pair of models clad in Faconnable walk along the landmarks . Part of this shoot include a village scene, a breakfast scene, an afternoon on the boat, one in the villa, and one along the beach.
Appearances: Moustapha El Solh (CEO), Julian Neale (Artistic Director), William Gilchrist (Stylist), Francesca Traldi (Vice President International Communication), Elie Bardawil, Tony Torriani