Brioni Men Fall/WInter 2012/13 at Milan Men's Fashion Week

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http://www.FashionTV.com/videos MILAN - The concept for the Fall 2012 Brioni presentation is about a day in the life of a Brioni man, says Creative Director Jason Basamijan. "We're such a beautiful, luxurious menswear brand and the idea was really to put it into a modern context," he explains. The brand created four scenarios such as the boardroom, a trip to the tailor shop, a drink with friends after work, and playing poker in black-tie. The four scenarios are showcased during the presentation. The inspiration for colors comes from a trip to Greenland and the Arctic Circle that Basamijan took in the summer of 2012. It was inspired by the colors of the ice, the water, the minerals, and the frozen tundra. Fabrics are subtle tweeds, herringbone and thick materials but treated with a light hand.

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