Milla Jovovich in Prada on Campari's Red Carpet: 2012 Campari Calendar Launch

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http://www.FTV.com/videos MILAN - Campari is revealing the 2012 Campari Calendar with a lavish affair in Milan called "It's The End of The World Baby!" According to the calendar, on December 21, 2012, the world will change dramatically, maybe it will end. "We're much more optimistic and we want to send a positive message to the world," says Campari CEO Bob Kunze-Concewitz, "It's about celebrating life everyday," he says before sharing a toast with FashionTV. "Since we don't know what's going to happen, let's enjoy it," says Dimitri Daniloff, the photographer for the shoot starring Milla Jovovich. Jovovich wears a Prada red chiffon dress designed especially for her. There are lace embroidered red roses on the bodice and ruby cabochons. "What a beautiful concept!" exclaims Jovovich, "To think of the end of the world is not something to be depressed about but the beginning of positive change. The end of something negative and the beginning of something positive."

Appearances: Bob Kunze-Concewitz (CEO, Campari), Martina Colombari, Dimitri Daniloff, Milla Jovovich, Dana Rogoz, Asia Argento, Sergio Muniz, Victoria Cabello, Eva la Plume, Chiara Ferragni

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