Chopard | The Story

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Chopard | The Story

Family is the very heart of Chopard, representing its foundation, history and contemporary embodiment: it is the hero and herald of the Maison – yesterday, today and tomorrow. The Scheufele family, succeeding the Chopard family, represents the founding myth and unifying symbol of the Maison. Its members express the strength of kinship, solidarity and the ability to develop the firm in an enduring, consistent and fruitful manner. The family spirit stands for a sense of tradition, by exemplifying the permanence of the company origins, throughout its history and in the present; across several generations. This same spirit epitomises the human dimension governing both internal and external relations.